Abstract
Superstore retail organization is the popular in the world as well as Bangladesh. High and mid classes’ citizen in urban area are preferred for shopping any groceries products from superstore. Shwapno is the largest growing super chain shop in Bangladesh that provides all necessary commodities to the customers. This study is identified the factors which influence to the brand image and it drives to corporate image by providing perceived quality of products and services. The study has suggested top-level managers and authorities of Shwapno retail organization to consider these vital factors while enhancing brand image and leads to corporate image and aid to design the policies for retaining and satisfying their customers. Keywords: Brand Image; Shwapno; Superstore; Corporate Image; Customers Attitude DOI: 10.7176/JPID/61-02 Publication date: January 31 st 2022
Highlights
There are various retail superstores in Bangladesh from them Shwapno is the top retail brand which is operated by ACI Logistics Limited
The retail chain stores activities are directed towards customer satisfaction is the crucial factor for business growth that is leads to customer retention (S M Sohel Rana et al, 2014)
The above mentioned factors are contributed the degree of customer satisfaction about Shwapno superstores retail in Bangladesh that are lead to brand image
Summary
The above mentioned factors are contributed the degree of customer satisfaction about Shwapno superstores retail in Bangladesh that are lead to brand image. This study is helped to verify the competent factors leading to the brand reputation as well as customer satisfaction on Shwapno retail superstore in Bangladesh. The second part contained 34 (thirty-four) items aimed at evaluating, builds for corporate reputation and brand image as well as customer satisfaction level in Shwapno retail superstore as recommended in the literature. Descriptive statistical techniques such as mean, frequency and percentage applied for understanding respondent’s profile. Multiple regression models were employed to identify the factors those are significantly contributed to brand image
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