Implicit Racial Attitude Measures in Black Samples: IAT, Subliminal Priming, and Implicit Black Identification

Abstract

One of the shortcomings of the implicit racial attitudes literature is that it relies almost exclusively on white subjects. Arguably, there are two possible reasons for this. First, these measures were created to address issues of social desirability among whites who harbor negative racial attitudes toward blacks. Second, social desirability pressures and antiblack affect were not viewed as significant among black respondents (see Craemer 2008). This assumption is problematic because it treats black racial attitudes as a monolith. Rather than examining black racial opinion as a complicated and multivalenced set of evaluations about their own group and others, there has been an over emphasis on measures of group solidarity (e.g., linked fate). Understandably, bloc voting and cohesive policy opinions have partially justified this focus; however, the black community is more diverse than presidential election turnout suggests. Price (2009) argues that linked fate, the most common measure for black racial identity, is not adequately problematized as a potentially positive or negative measure of psychological attachment. Here, we hope to build on this literature by using an implicit black identity measure.