Abstract

We face significant challenges related to sustainability and social responsibility, so sustainable entrepreneurship is a key way to help address these issues. How can sustainable entrepreneurship contribute to combating climate change? This is the question from which this research started. The paper proposes important research directions to develop innovative and sustainable solutions tailored to the problem. By investigating the impact of different innovation strategies, the study aims to provide concrete recommendations to all stakeholders. Recognizing that effective climate action requires collaboration among government, businesses, non-governmental organizations, and citizens, the study emphasizes the importance of raising awareness, education, and access to information. Using fsQCA software version 4.1, the research analyzes various innovation strategies to develop tailored, sustainable solutions. The findings offer concrete recommendations for stakeholders, aiming to facilitate the implementation of sustainable practices and foster a supportive framework for green initiatives. Ultimately, this study contributes to efforts aimed at reducing the carbon footprint and promoting a more responsible economic model in Romania. The results not only provide concrete recommendations for relevant actors but also outline a strategic vision on how a more responsible economic model can be promoted in Romania, with the potential to influence sustainable development policies and inspire future initiatives.

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