Abstract
In 1986, with the appointment of Group Chief Executive Mr. G. B. Scanlan, Allied Irish Banks Group recognized the need to respond to a wide range of changes in the competitiveness of its markets, the regulatory environment and the demands of its customers. Radical change was necessary in the internal attitudes and values, formed for the majority of staff by its clearing bank history. AIB decided on a group wide development programme with the objective of building a unified organization, market focused and responsive to customer needs. The programme, communicated under the title MAP (Marketing Action Programme) had an initial 5 year horizon (1989–1992). A series of major initiatives under the MAP banner were designed to achieve significant shift in organizational values and culture.
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