Implementing a Failure Learning Orientation

Abstract

Based on interviews with Chief Executive Officers (CEOs) of large U.S. technology companies, this study explored senior management activities that help create a culture that learns from failure. Findings indicate that failure needs to be positively reframed, the process needs to be supported with resources, everyone must be solution-oriented, incentives and acknowledgment for risk-taking are critical, and failure consequences must be reconsidered or removed. This paper offers strategies for executives seeking to implement a culture that supports learning from failure.