Implementation of the Knowledge Management (KM) Model in Increasing Student Body in Private Universities

Abstract

The Knowledge Management concept is a method that will be used in research and allows an organization to manage its knowledge as an asset. In order to improve organizational performance, especially in the field of Higher Education (PT) services, various efforts are needed to channel correct and appropriate knowledge to PT managers, so that the implementation of activities can run as expected. This research uses a descriptive research method that systematically describes the facts, objects and subjects studied accurately. Knowledge is one form of achieving PT excellence, if the value of the knowledge created can be implemented by the PT. The idea to implement a knowledge management (KM) system model is to carry out a real reaction in the optimization efforts of Private PTs in increasing the student body at Satya Negara Indonesia University (USNI), which in fact is experiencing a degradation of prospective students. So that the implementation of Knowledge Management can run as expected, USNI needs to apply the general characteristics of its academics to the KM model by (a) Providing knowledge; (b) Carrying out academic activities; (c) carry out the Tri Dharma of Higher Education; and (d) Development of academic culture. This research aims to provide knowledge information in the form of a knowledge management model that must be implemented and carried out by USNI through changing mindsets through general characteristics in the development of lecturers as USNI resources in an effort to gradually increase the student body which ultimately results in superior learning products and education.