Abstract
Persuasive communication is very important in improving the quality of government in socialization and developing information about regional regulations and policies. The aim of this research is to find out the implementation of Regional Regulation Number 16 of 2012 concerning the Prevention and Control of Abuse and Illicit Narcotics, Psychotropics and Other Addictive Substances (P4GN) in Banjarmasin City (Case Study of Drug Prevention by the National Narcotics Agency). The research method uses a qualitative approach and descriptive type. The research instrument is the researcher himself. Data collection techniques in this study are observation, interviews and documentation. The data analyses are using data reduction, data presentation and verification. The validity of the data is using credibility test technique. The results showed that the implementation of Regional Regulation Number 16 of 2012 concerning the Prevention and Control of the Abuse and Illicit Narcotics, Psychotropics and Other Addictive Substances (P4GN) in Banjarmasin City (Case Study of Drug Prevention by the National Narcotics Agency) has not been implemented optimally. Due to the four implementation factors, according to Edward III's theory, only one factor has been successfully implemented, namely the resource factor. Meanwhile, the factors of communication, disposition and bureaucratic structure have not been successfully implemented, because there are indicators in each factor which cannot be maximally implemented. As in the communication factors, only consistency indicator is successfully implemented. In the disposition factor, there is staff indicator that has not been implemented and in the bureaucratic structure, the two indicators have not been successfully implemented. From this research, BNN Banjarmasin City is suggested to conduct socialization more frequently to the public about P4GN, including legal basis and contents of legal basis. Meanwhile, the community can help BNN in overcoming the problem of drug abuse and trafficking such as stop misusing narcotics. 
 
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Highlights
Socialization is a fairly effective way of succeeding both short and long term programs, for this reason good communication is needed to create an understanding between the National Narcotics Agency (BNN) and the community
5.1 General Description BNN Banjarmasin City is the representative of BNN which is located on Jl
The BNNK Banjarmasin is led by the Head of the BNN Banjarmasin City who is responsible to the Head of the Provincial BNN
Summary
Socialization is a fairly effective way of succeeding both short and long term programs, for this reason good communication is needed to create an understanding between the National Narcotics Agency (BNN) and the community. Drugs are a social problem that continues to increase in users. Indonesia can be said to have the status of a drug emergency. Through data owned by the National Narcotics Agency, the number of drug trafficking in Indonesia is increasing day by day. In 2016, drug users in Indonesia reached 5.9 million people. Even through the results of research in the world there are approximately one million people in the world using drugs in the type of crystalline methamphetamine and many of its users are students (Tribunnews, 29 March 2017)
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More From: European Journal of Human Resource Management Studies
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