IMPLEMENTATION OF MSME MARKETING STRATEGIES IN INDONESIA IN THE ERA OF INDUSTRIAL REVOLUTION 4.0

Abstract

The aim of this research is to discuss the Implementation of MSME Marketing Strategies in Indonesia in Era 4.0. The method used in this research is the SLR (Systematic Literature Review) method. This method is carried out by identifying, reviewing, evaluating and interpreting the results of journal article reviews to obtain results. 4 accredited national journal articles were obtained from Google Scholar which discussed the Implementation of MSME Marketing Strategies in Indonesia in Era 4.0. The results obtained show that the implementation of MSME marketing strategies in Indonesia in the Era of Industrial Revolution 4.0 for some MSME players has not been fully implemented by all MSME players. There are obstacles and difficulties such as incompetence of resources in implementing marketing strategies, difficulties in capital, limitations and obstacles that exist and the implementation of development strategies has not been implemented, this is because there are many MSMEs that have not developed in Indonesia. Apart from that, several journal review results were also obtained, the results of which stated that some had implemented marketing strategies well according to the methods and methods of technological development that followed developments in the Industrial Revolution Era 4.0.