Implementation of media education and media literacy in the modern education system of Ukraine

Abstract

The aim of this paper is to substantiate the prospects for the implementation of media education and media literacy in the modern Ukrainian education system. The article examines the domestic experience of implementing media into the education system, the particular features of the formation of media literacy in the students learning in higher education institutions of Ukraine. The term “media education” is defined as the process of personal development with assistance and on the material of the mass media samples resulting in shaping media literacy.
 The relevance of the problem of introduction of media education and media literacy in the education sphere prompts the need to introduce the additions to the academic plan that would present relevant components that refer to the development of students’ readiness for full interaction with the modern media system and media technologies usage.
 The methodology. In the research, we applied such methods of scientific cognition as analysis, synthesis as well as statistical and descriptive methods. We also applied analytical methods of generalizing various scientific concepts presented by experts in media education, media literacy and media competence. It is mandatory that the introduction of lectures, relevant courses and seminars, discussion clubs for students, conferences and “round tables” on media education, and conducting various cultural and educational activities for the population on the discussed subject should be actively promoted.
 The results. The specific needs and priorities of media education development have been determined in regard to the European values implying counteracting information threats from external sources. The introduction of media education in higher education institutions should become a crucial component of wise state policy. The relevance of media literacy as one of the main priorities of the state educational policy in students’ education at the present stage has been defined and proved.
 The topicality of this work lies in the generalization of a comprehensive strategy for the development of media education and media literacy in primary and secondary schools, in higher education institutions and public organizations.
 The practical significance of this study is development of theory and improvement of the strategy of media education and media literacy in higher education.