Abstract

This paper deals with some considerations on the use of Internet platform aimed at improving the quality of marketing activities of companies. The use of social networks is now an indispensable element which needs to be taken into account in modern business. Considering their prevalence and a large number of participants, social networks represent ideal platform for implementation of various marketing activities. In this paper the accent of considerations is placed on the consideration of their characteristics in terms of the possibility of their implementation in business of companies.

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