Abstract

This research investigates the barriers to effective Green Supply Chain Management (GSCM) practices, focusing on the critical roles of environmental awareness, financial constraints, and regulatory compliance in organizations. It utilizes a mixed-methods approach, combining quantitative data from structured questionnaires with qualitative insights from expert interviews and case studies. The study begins with a comprehensive literature review to frame the hypotheses, followed by empirical data collection to evaluate these hypotheses. The findings are analyzed using statistical methods, including hypothesis testing and regression analysis, and are further enriched with expert opinions. Cronbach’s Alpha values are used to assess the reliability of measurement instruments for various factors, including Environmental Awareness, Financial Constraints, and Regulatory Compliance. The research culminates in presenting actionable strategies and recommendations for overcoming identified barriers, thereby promoting the adoption of GSCM practices in industries, particularly in the context of organizational culture and regulatory environments. The research aims to provide actionable recommendations based on validated hypotheses and case study findings to enhance the adoption of GSCM practices in underdeveloped nations.

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