Abstract

The agricultural sector plays an important role in national development, especially in agricultural countries such as Indonesia. Langgar Village, Kejobong District, Purbalingga District, is a village with a majority of its inhabitants working as durian farmers. However, they face the challenge of increasing revenue due to high production costs and a lack of infrastructure on the Now Business Road. (JUT). This research aims to understand the implementation of JUT and its impact on the income of durian farmers in Langgar Village. Using a qualitative and quantitative mixing approach (mix method) with purposive sampling, data analysis is carried out through descriptive analysis and paired t-tests. The results show that JUT is well implemented and has a positive impact on the income of durian farmers. The Upland program, which uses a hybrid approach (top-down and bottom-up), is effective in improving communication, resource mobilization, and bureaucratic efficiency. The structured JUT development process and the gotong royong spirit of the community resulted in a solid and beneficial path. The positive impact of JUT development was demonstrated through statistical tests that showed an increase in the income of Montong durian farmers in Langgar Village by 9.11%.

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