Implementation of Corporate Social Responsibility (Case Study on Village Credit Institutions in Bali Province)

Abstract

The existence of corporate social responsibility is no longer a relevant issue in the midst of globalization. In fact, corporate social responsibility is a top priority for business leaders in all countries in order to build synergies between the business world and the community in which the company carries out its business activities. This study aims to (1) analyze the concrete forms of implementing corporate social responsibility at village credit institutions in Bali Province, especially on the social life of its customers, (2) analyze the legal basis for implementing corporate social responsibility at village credit institutions in Bali Province, (3 ) the extent to which compliance with the application and sanctions of customary law in realizing corporate social responsibility at village credit institutions in the province of Bali. This research case study uses an Ethnographic Research/Sociolegal Research approach and a statutory approach in a qualitative research paradigm at the Village Credit Institution in Bali Province. Respondents were determined using the snowbolling system technique for customers of village credit institutions and traditional leaders as well as the Hindu Religious Parisadha Council. Data analysis used qualitative analysis. The implementation of corporate social responsibility has generally been implemented in most of the Village Credit Institutions in Bali, but the orientation is more on increasing socio-religious culture. This obligation is prioritized over the existence of a traditional village/Pakeraman Village according to the embodiment of Tri Hita Karana, namely the harmony of life between others, the harmony of life with the Creator, and harmony with other creatures. This is a reflection of obedience to the implementation of religious law and local wisdom adopted as living law. This study recommends to legislators that the preparation of laws related to corporate social responsibility can adopt the local wisdom of the people of various ethnic groups in Indonesia. This local wisdom is reflected in community values that grow, live and develop in reality in society.