Abstract
The recent development and popularization of personal mobile devices has brought a lot of changes into information search and offering. In particular, the newly emerged augmented reality system made possible an innovative way of information acquisition by providing additional information of the virtual world to the real world. This work used the markerless augmented reality system on smartphones to design and implement the smartphone application service aimed at efficiently conveying information on advertisements to users. The conventional advertising applications simply introduce and explain goods by inducing consumers to have an interest, whereas the markerless application service developed in this work interacts with the augmented reality system and database management system to quickly provide more accurate and diversified information to users.
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