Implementasi Data Mining FP-Growth Untuk Analisis Pola Pembelian Pada Transaksi Penjualan

Abstract

In the business world, efforts are needed as much as possible in gaining profits. The accuracy of marketing strategies can be seen from the consumer spending pattern database obtained from sales transactions on fashion products that are usually purchased simultaneously by customers. Information about the Pattern of Purchasing Customer Shopping that is Inaccurate at the Ayu Collection Online Shop Shop has caused promotional policy to be one of the causes of the store to suffer losses. One way to get an accurate customer shopping pattern is to use data mining. One of the methods contained in data mining is the association analysis method, in the association analysis there are several algorithms, one of which is the FP-Growth algorithm. In this study several association rules were found by applying the Frequent Pattern (FP-Growth) algorithm from the transaction database Fashion sales at Ayu Collection Online Shop. This association rules will later be used as decision making material to develop successful marketing and sales strategies. The findings of this study are in the form of product recommendations, namely the proposal of two or more items based on the findings of the FP-Growth algorithm using a 50% confidence value and a minimum support of 40%, this study uses assistance from the rapidminer tools version 9.9.