Abstract
Social media has become the most popular media, which can be accessed by young to old age. Twitter became one of the effective media and the familiar one used by the public, thus making the company make Twitter one of the promotional tools, one of which is Tokopedia. The research aims to group tweets uploaded by @tokopedia Twitter accounts based on the type of tweets content that gets a lot of retweets and likes by followers of @tokopedia. Application of text mining to cluster tweets on the @tokopedia Twitter account using Fuzzy C-Means and Fuzzy Possibilistic C-Means algorithms that viewed the accuracy comparison of both methods used the Modified Partition Coefficient (MPC) cluster validity. The clustering process was carried out five times by the number of clusters ranging from 3 to 7 clusters. The results of the study showed the Fuzzy C-Means method is a better method compared to the Fuzzy Possibilistic C-Means method in clustering data tweets, with the number of clusters formed is 4. The content type formed is related to promo, discount, cashback, prize quizzes, and event promotions organized by Tokopedia. Content with the highest average number of retweets and likes is about automotive deals, sports tools, and merchandise offerings. So, that PT Tokopedia can use this content type as a tool for advertising on Twitter because it gets more likes by followers of @tokopedia.Keywords: Data Tweets, Clustering, Fuzzy C-Means, Fuzzy Possibilistics C-Means, Modified Partition Coefficient.
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