Abstract
Victory of any market strategy relies on the logic framework supported by proper stride of implementation of the respective strategy. Private label branding in India is the right instance to mention as it made notable changes in the preference pattern of ideal consumer. This study tries to make an attempt to understand the emergence and its impact of Private Labeling in Indian retail Industry. The initial chapter of the current study briefs the basic information of private labeling. Chapter two describes methodology of the study. Chapter three enlists the literature review. Chapter four portrays advantages and disadvantages of private label brands. Chapter five envisages the imperative effects of private label branding in Indian retail with reference to private label branding. The last chapter concludes the summary of private label brand's impact in India retail.
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