Abstract
The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. The India retail industry is expected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2010. In 2007, the retail trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the country. The study examines the role of regional brands in connecting customers in food retailing. Private labels or store brands are on escalating journey for growth in last few years in Indian market. The growth of private label brands (PLBs) is quite impressive in food and grocery segment, in spite of presence of leading national manufacturers brands in most of the categories. Though, initially PLBs were considered as cheap alternatives and therefore visible in copycat and generic categories, today they are a part of well defined retail mix strategy, are developed in value innovators and premium categories for profit maximization and customer loyalty.Int. J. Soc. Sc. Manage. Vol. 4, Issue-1: 55-59
Highlights
India has often been called a nation of shopkeepers
In the retail outlet various type of good and service are provide to the customer but all the goods and services are generally homogenous in nature through all the other retail outlets
Retailers are adapting to*the shopping needs and time constraints of working women, dual earner households and the increased customer interest in quality and customer service: Retailing of mobile handset and accessories will grow to Rs. 5000 crores by 2010.19
Summary
India has often been called a nation of shopkeepers. Presumably the reason for this is; that, a large number of retail enterprises exist in India. Retailers are adapting to*the shopping needs and time constraints of working women, dual earner households and the increased customer interest in quality and customer service: Retailing of mobile handset and accessories will grow to Rs. 5000 crores by 2010.19. India's food and beverages sector, growing at 9%, is expected to attain US$ 117.25 billion by the end of this year. India's food service industry is expected to grow 48% to US$ 667.49 million in the two years. According to Confederation of Indian Industry, Yes Bank study, India's US$ 35.17 billion rural retail market is expected to cross US$ 45.22 billion by 2010 and US$ 60.29 billion by 2015. Indian consumer spending will quadruple to US$ 1.77 trillion by 2025, from about US$ 431.69 billion in 2005 due to a jump in its middle-class population and a rise in household income, according to a McKinsey study
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Social Sciences and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
