Impacts of Tourism in Ubud Bali Indonesia: a community-based tourism perspective

Abstract

The impact of tourism is vital to be assessed to measure the results of the development, in order to maximize the benefits gained from tourism. Academics are encouraged to conduct research on this field. This study aims to identify the impact of tourism in Ubud tourist destination, Bali, Indonesia. It is a quantitative method, study using survey method, and Factor analysis, Frequency and Mean analyses as analytical tools. The impact of tourism is assessed against impact measurement instrument developed by Koster and Randall. The study used a sample of 170 respondents consisting of teenagers, productive age population, and senior citizens of Ubud. The result of the Average analysis shows that the impact of tourism in Ubud in general lies at 1.9 which indicates that the people are agreed that the impact of tourism in Ubud is positive. Factor analysis classified the impacts of tourism based on the positive or negative influences inflicted on society. Further, the four Factors extracted show: Factor 1 indicates areas of the most obvious positive impact, Factor 4 lies the issues, wherein the community members disagree that tourism effects Ubud positively. It is expected that the analysis of tourism impacts at Ubud could be used as an input by tourism stakeholders in developing a plan for future tourism in Ubud tourist destination, and to anticipate and mitigate the undesirable impacts that may occur and in order to maximise the positive results from tourism.