Abstract
Based on the theory of Planned Behavior, this study firstly explored the relationship between the behavioral intention and the actual behavior of consumers and real estate enterprises when choosing prefabricated residential buildings. Partial Least Squares Structural Equation Modeling (PLS-SEM) was adopted, being supported by the questionnaire data from 310 respondents of 14 prefabricated building demonstration cities in China, to achieve the purpose. The results show that there is a gap between the behavioral intention and the actual behavior of consumers and real estate enterprises. The moderating effect of reputational incentive policies and financial incentive policies was examined to bridge the gap. It shows that reputational incentive policies and financial incentive policies are an effective way in promoting the behavioral intention and actual behavior of real estate enterprises when adopting prefabricated residential buildings, but they all do not work for consumers. The findings can help government understand the preference of consumers and real estate enterprises, so as to use governance incentive policies more wisely and rationally under various circumstances.
Highlights
Within the construction industry, the concept of sustainable development has become a vital factor for making decisions [1]
The reliability and validity tests of behavioral intention of purchasing prefabrication (BIP), actual behavior of purchasing prefabrication (ABP), behavioral intention of implementing prefabrication (BII), and actual behavior of implementing prefabrication (ABI) were conducted for ensuring the availability and usability of the collected data
Convergent validity and discriminate validity were used to assess the validity of the collected data based on the value of average variance extracted (AVE)
Summary
The concept of sustainable development has become a vital factor for making decisions [1]. The advantages of prefabricated construction method has attracted the attention of developing countries, such as China, which is experiencing a paradoxical process with rapid urbanization and serious environmental problems being caused by construction activities [5]. The prefabricated construction method has been regarded as a national strategic task for China to achieve the goal of green building and industrialization of construction. Under the guidance of this strategy, the 13th Five-Year Planned Construction Action Plan was issued by the Ministry of Housing and Urban-Rural Development of China, in which the goal that the proportion of newly-built prefabricated buildings should reach more than 15% by the end of 2020 was set. As the critical support for the efficient implementation of prefabricated construction method, few real estate companies progressively implement this technology in their residential buildings actively. There exists embarrassment between incentive policies from governments and the reluctance of real estate enterprises
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