Abstract

The language style of the anchor at different times would have varying degrees of impact on the audience's language habits, communication methods, and social cognition. Through investigation and analysis, this article finds that under the influence of changes in the language style of the anchor, the audience would gradually form corresponding language habits and social cognition. Relevant experimental research is conducted to prove the viewpoint of this article. At the same time, by analyzing the reasons and impacts of changes in the language style of anchors, the issues and methods that should be paid attention to in the change of anchor language style are proposed.

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