Impact of traditional Korean textile designs on the aesthetic evaluation of modern consumers

Abstract

The modern meanings that apply to traditional Korean floral patterns were identified, and the impact of the design elements on the modern consumer’s aesthetic evaluation was studied. It was found that three modern meanings had replaced the traditional Confucian meanings that had applied to the floral textile designs during the Choson Kingdom period. Among the 15 design elements of traditional Korean floral patterns, hue and tone contrast had the most impact on the aesthetic evaluation of consumers. On the basis of the findings of this study, guidelines for successful modernization of traditional Korean floral patterns have been suggested.