Development of Korean Style Loungewear (Part II)

Abstract

Abstract The paper details the development of a Korean style loungewear based on traditional Korean hanbokclothing. For this, we surveyed and collected data from 3,500 adults over 20 years of age. The questions wereon their preferences of hanbok for both traditional and contemporary styles as well as loungewear. The surveyshowed that preferences for hanbok were high for both traditional and contemporary styles. The survey alsosuggests how a successful mass-produced Korean style loungewear should be designed to increase itspopularity. It should feature comfortably simplified silhouettes, a selection of contemporary colors fromKorean symbolic colors, modernized Korean textile surface designs, and easy-to-maintain healthy fabric.Based on these results, the development direction of Korean style loungewear was set and various loungewearsamples were produced. Another group of survey participants were asked to try on samples and their pre-ferences were surveyed. At the conclusion, a version that was most preferred among the participants wasobtained. We suggest one-piece style and two-piece style designs with silhouettes based on the characteristicsof traditional Korean costumes. The preferred fabric for loungewear was natural and soft cotton. We suggest thenecessity and effectiveness of loungewear made with environment-friendly hanji-fabric. The main colors forloungewear were selected based on survey: blue, red, white, and saekdong (color stripes). We made color com-binations with the main colors then applied the textile surface designs. The traditional Korean patterns ofHangeul (Korean letters), taegeuk (yin-yang), geometric figures, and samjogo (three-legged crow) were alsochosen, and then loungewear using the textile designs was developed. The results have been shown on the“Han Style Fashion Show” by Jeonju City and exhibited in the “Seoul Living Design Fair” and the “Interna-tional Art & Craft Trend Fair” in COEX, Seoul.Key words