Abstract

The short video app TikTok app debuted in 2016 and its peculiarity allows it to quickly amass a big number of users, causing the short video business to expand even more.TikTok’s main subsxcribers are among teenagers and young adults, where most contents are created between 15 to 60 seconds per video. Hence, the research objectives in this concept paper are, (1) to investigate the impact of TikTok usage into micro-fame among teenagers and (2) to conduct a primary research constructed on content analysis of parent’s and users’ opinion about TikTok usage into micro-fame. TikTok have both negative and positive impacts towards teenagers; in particular the micro-fame that they achieved. In this concept paper, the researcher will employ qualitative analysis in content analysis to gather the feedback from parents and users of TikTok application. This concept paper highlights how TikTok usage gives impact towards teenagers in negative and positive ways and also their knowledge about micro-fame.

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