Abstract

How does the usage of social media in the workplace affect team and employee performance? To address this cutting edge and up-to-date research question, we ran a quasinatural field experiment, collecting data of two matched-sample groups within a large financial service firm in China. We find that work-oriented social media (DingTalk) and socialization-oriented social media (WeChat) are complementary resources that generate synergies to improve team and employee performance. The instrumental value provided by work-oriented social media is reinforced by the expressive value provided by socialization-oriented social media, which help firms to create business value from information technology investments.

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