Impact of Social Media Network on Uninterrupted Supply Chain Management of Farming Products During COVID-19

Abstract

Social media platforms are the fastest reaching people network globally. The study aims to highlight the importance of social media platform usage among farmers during the COVID-19 pandemic crisis. The uninterrupted supply chain management delivered basic needs at the doorstep of the consumer from the producer. Social distancing and risk inherent in visiting in stores have increased online buying through social media network. The supply chain management remained undisturbed during COVID-19. Farmers are benefited through uninterrupted supply chain management during the COVID-19 crisis. The social media platforms lead the farmers produced product and successfully distribute to the customers. During COVID-19 the uninterrupted supply chain management has compressed the existing flow of supply chain management. Farmers earned good margin and customer got low priced farm fresh products for their daily needs. Social media usage has been a successful network for uninterrupted supply chain management during this COVID-19 pandemic crisis.