Abstract
AbstractThe influence of sex-role stereotyping upon employee performances for job rewards has been researched in great depth. Little work has been done with men and women in a commissioned sales field. This study examines the influence of sex-role stereotyping upon the communication frame of reference and upon the evaluation of a career opportunity through two new hypotheses. Evidence was found that a sex-role identity and stereotyping can influence the frame of reference and the quality of information about a career.
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