Impact of Sensory Marketing on Consumer Satisfaction

Abstract

Sensory marketing, engaging various senses such as sight, taste, touch, smell, and hearing, enhances consumer satisfaction, influences purchase behavior, and increases the likelihood of customers revisiting and recommending businesses. The purpose of this study was to analyse the impact of factors of sensory marketing on consumer satisfaction and to examine whether exist any significant difference between demographic and sensory marketing. Used questionnaire method to collect data. The study reveals sensory marketing plays a vital role in purchase decision and consumer satisfaction.