Abstract
People who resist for their own identity in the competition for social personality can survive only by integrating themselves into the system or by gaining an independent identity by creating an original “ego.” In this process, the relationship between the works which are aimed to be pieces of art and “laws” of supply and demand causes the work to serve popularity rather than an aesthetic necessity or apprehension and makes the creation of an “original” identity for the consumer very difficult. In this paper, the elements effectively taking part in the process of identity formation and transformation, and the inability of the individual to have a say in the transformation from being an object to being a subject in his/her own identity will be examined. In this context, the focus will be on the question of the development of gender, class, national, and ethnic identities in mass culture through popular music.
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