Abstract
With over 58% of the world's population owning a smart phone and with their screen time averaging around 3 hours and 15 minutes per user, it is evident that today's customers want to be constantly connected to their service providers and avail their service at all possible times. The ability to receive early notification of the launch of contextual services and efficient connectivity are the top priorities of a new generation of banking customers. This enables the customers to get more individualized services that they deserve and also makes them aware of any relevant bank offers. These prospects are made possible with Omnichannel retail banking, which encourages customers to have an Omnichannel experience and connectivity.
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