Abstract

Web streaming sites today has to be factored into how students fare in academics. The technology transformation is picking up each year, and the youngsters of today are all too ready to ride the surge. During COVID-19 Netflix emerged as one of the powerful and engaging platform for youth. This subscribed video streaming site has become popular among youth of Pakistan. The research also circulated questionnaires through Facebook and email to discover if academic success affects students' social media use. The findings reveal that Netflix has no correlation with academic performance; this was previously expected using their combined test score. This study explores how social media impacts younger generations' academic achievement in Karachi, Pakistan. Questionnaires were sent to students aged 12-19 via Facebook and emails. In grades 7 through 12, 110 boys and girls between the ages of 12 and 19 were included in the sample. They come from varied social backgrounds. A cross-tabulation is used to measure the result of both variables. The surveys found that the youth in Karachi, Pakistan invest a huge percentage of their time on social media and thus it affects their academic development.

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