IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON MOTIVATION IN TOURISM

Abstract

The accelerated dynamic development of information and communication technologies has led to significant changes in the functioning of the tourist sector and in the behavior of the tourists themselves. Modern technologies have imposed a new pace of operation of tourist subjects that with easier and closer access to end consumers and will offer a unique and new tourism product. Today tourists have the opportunity before the trip to get informed and get acquainted with distant and exotic tourist destinations, the way of reservation, travel, etc., which are of great interest. Internet technology has contributed to drastic changes in the notions of spatial distance and thus created a totally different mode of communication that is very different and superior to all that has ever been. With the development of new modern communications and technologies the interconnections between travel, the other economic sectors and society as a whole have become far more integrated. The tourism value is perceived by linking entities inside and outside the tourism sector in various combinations to create and exploit new opportunities. Tourists have a primary role in using social networking sites and mobile media in search of travel information and product purchases. In recent decades, the number of tourist trips has increased significantly as a result of the growing supply of tourist products and services. The important role of motivation in tourism is seen in the continuous increase in the number of tourist trips which on the other hand are very important for future development and places to visit. The added value to be extracted from tourism incentives driven by tourism motives lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on. The application of social networks and technologies as smart phones have proven to be powerful tools in these efforts, as well as the desire to participate, the capacity to face challenges. Seeking new, unique experiences means trying new ways of living, eating and sleeping, discovering unfamiliar cultures or joining other people en masse at major events. This desire to gather, share intense experiences and learn creates the conditions for tourists to develop tolerance, cultural awareness and a better understanding of international relations.