Abstract

At present, environmental and competitive pressures urge enterprises to engage in research and development (R&D) of green products, and a green supply chain has become the main trend in the sustainable development of enterprises. This study analyzes the optimal operation decisions of a green supply chain for two manufacturers under different competitive and cooperative relationships, considering factors such as government subsidies, consumer green preferences, and the impact of the green information trust. The results show that government subsidies can lead to higher social welfare when manufacturers have a cooperative relationship, but the optimal choice of subsidies (for R&D costs or product production costs) depends on the level of competition and the difficulty of R&D. For the manufacturers, the optimal choice of R&D strategy (individual or joint) and the use of blockchain technology also depends on the level of difficulty of R&D and the type of government subsidies. Overall, this study highlights the importance of considering various factors when making decisions in a green supply chain to achieve the best outcomes for all parties involved.

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