Impact of globalization and English language on communicative strategies of industrial advertising

Abstract

Bee CTa™ The following article is devoted to the influence of globalization and English on communicative strategies of the industrial advertising. Any person has to be guided in a powerful stream of information, defining their attitude to any realities. Tyumen regional industrial advertising is one of the forms of mass communication. The relevance of this study is determined by the daily life, man is obliged to a greater degree of self-oriented among urban stream media in order to adapt to the conditions of everyday reality. Thus, the aim of the research is a scientific assessment of influence of the industrial advertising text on the ordinary consciousness of the different layers and cohorts of the population of the region. It is useful and interesting for other regions and countries. The main idea of the article is prove that English is occupied by leading position in the system of European multilingualism and industrial advertising. The influence of language on the formation of tastes, ideas, industrial policy and communication of industrial advertising is also revealed. Thus, the word globalization, English language and advertising strategies influence and form industrial communication.