Abstract

Hotel business is very competitive and this is the reason of strong efforts of hotel keepers to follow and implement the latest technology, product, and marketing trends into their own business. The aim of the article is to point out the new global trends in hotel business and to show how they impact the hotel business in Bratislava. Bratislava, as the capital of Slovakia, is known as the favorite tourist and business travel destination with several global luxury brand hotels established here. The results were achieved through primary and secondary research. Our results and conclusions show that global trends in hotel business positively influence the quality and performance of hotels in Bratislava.

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