Impact of Digital Marketing on Micro, Small, and Medium Enterprises (MSMEs)

Abstract

The micro, small, and medium enterprises (MSMEs) in India produce a varied collection of goods. The rapid changes in technology and consumer preferences have a huge impact on marketing techniques. In contrast to large industries, MSMEs do not have any proper tools for marketing so it is one of the weakest areas wherein small organizations face problems. This article explores the digital marketing prospects of MSMEs. These industries are major sources of employment, growth, and economy so digital marketing of SMEs is important. The various benefits of digital marketing with different tools available are highlighted in this article. This article will also help small industries in creating effecting websites so that they can take advantage of digital marketing. Web analytic tools for analysing website traffic are also discussed in this article so that companies can monitor the effect of digital marketing.