Impact of Digital Marketing among Farmers in Agribusiness with Reference to Vivek Enterprises, Holenarasipura, Hassan

Abstract

The Internet & digitalization have changed the entire world. Like other sectors, business of agriculture has taken up digital marketing or internet marketing and expanding to new boundaries and providing services better than the conventional marketing places. In an age marked by technological advancement and evolving marketing practices, this study delves the Impact of Digital Marketing among Farmers in Agribusiness with reference to Vivek Enterprises, Holenarasipura, Hassan. While digital marketing offers numerous advantages such as cost-efficiency, time savings, accessibility, and flexibility. It is aimed to assess farmers' perceptions of digital marketing, gauge its impact on their operations, and discern the positive and negative consequences of its integration into the agricultural business landscape. The significance of this paper determines the impact and to know the potential of digital marketing in the agribusiness sector and to understand how digital marketing in agriculture is better than retail marketing and to know the satisfaction level in farmers towards digital marketing in agribusiness