Impact of Digital Communication in Human Resources: A Comprehensive Review

Abstract

Modern businesses increasingly recognize the value of digital communication within their HR departments. This study seeks to gain a deeper understanding of how organizations utilize digital communication and its impact. The prevalence of social media in recent years has made it a ubiquitous presence across various digital platforms. Both Indian and international businesses employ digital communication platforms for purposes such as marketing their products, engaging with customers and employees, advertising job openings, and connecting with the public. One notable advantage is its significant simplification of the hiring process for HR managers. Furthermore, digital communication empowers HR departments to monitor employee activities and reinforce the company's brand. This research aims to explore digital communication's role as a medium in HR departments. It underscores the importance of the topic through a review of relevant literature, drawing upon reputable sources like Wiley, Emerald, and Sage to highlight the extensive adoption of digital platforms for internet-based communication. The study also establishes the contextual framework for the use of internet technology in digital HR communication. Notably, it identifies the need for further research due to the rapid advancements in internet technology. This research examines the function of digital communication within HR departments, potentially revealing new dynamics in the determination of formal and informal communication activities within organizations.