Abstract
The dynamic role of the tourism industry is observed as a catalyst to augment the economic development of worldwide economies. Due to its crucial role in economic growth, world economies have rapidly considered tourism as an important revenue generation industry. In this regard, to enrich tourism, destination image and its competitiveness play a crucial part. The main purpose of this study is to find the mediating role of destination image between the destination attractiveness and tourism attachment relationship. This study also intends to investigate the significance of various determinants of destination attractiveness within that relationship by the collection of firsthand data from tourists who belong to diverse demographic backgrounds. Study data is collected through a questionnaire from 300 conveniently sampled respondents who had visited Dubai, UAE as tourists. Statistical analyses were conducted to deduce the results by employing PLS-SEM. The results suggested that destination attractiveness has a significant positive relationship with destination image, similarly, destination image has a significant relationship with destination attachment. Therefore, the data analysis suggests that destination image partially mediates the relationship between destination attractiveness and destination image. This study will provide unique findings to tourism practitioners and organizations to formulate tourism marketing strategies on pragmatic grounds. In conclusion, the study provides suggestions and future research recommendations.
Highlights
With rapid world advancements, humans discover new ways of sustenance in the varying environment, adapting to technology and digital interface, human nature always remains with nature’s beauty and serenity
The purpose of this study is to examine the impact of destination attractiveness on destination attachment with mediating role of the destination image
The finding of this study shows that there is a significant relationship between destination attractiveness and destination attachment
Summary
Humans discover new ways of sustenance in the varying environment, adapting to technology and digital interface, human nature always remains with nature’s beauty and serenity. People travel places where they feel emotionally, and socially attached to the new destinations and prefer visiting places that are easy to reach. Tourism studies have previously been carried out to understand two key constituents: destination hosts (people living at tourism destinations) and the tourists, both are interdependently beneficiary in this symbiotic relationship (Uysal, Sirgy, Woo, & Kim, 2016). In this context, this study is going to investigate various factors which revolve around the second and most vital constituent of the tourism industry i.e., “tourists”. This study is going to investigate various factors which revolve around the second and most vital constituent of the tourism industry i.e., “tourists”. Kandampully (2000) asserts that tourism is very important to enhance the economic conditions of economies as it brings monetary as well as social benefits through tourist traffic
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