Impact of Customer Awareness and Buying Behavior on Sustainability Capability of Nestle SSCM

Abstract

Firm sustainability has been becoming increasingly significant for firms and has been considered as the main constituent of the social contract between society and business. We specifically chose Nestlé food and beverages and define sustainable development as a means to increase global access to nutritious food so that future generations will be able to contribute to sustainable social and economic stability and climate security. Our core business approach is to create long-term sustainable equity across Nestlé's 135-year existence for our customers, buyers, workers, shareholders, and the world as a whole. The Nestlé Values of the group say openly that we support long-term market growth in the short term. We urge managers not to do so at the risk of efficient, long-term growth while pledging ourselves to safe profits. Awareness of the consumers is important for improving the company's sustainable environmental development and supply chain management. To evaluate the role of client understanding in a sustainable supply chain we would like to examine the specific connection between consumer knowledge and their durability in the sustained management of the supply chain. In addition, the effect of customers on the viability of the supply chain processes in Nestle is strengthening. A computational model is proposed to test the importance and influence of customer awareness. It is necessary to increase knowledge about how sustainable supply chain management operates to boost organizations’ capacity to create a social and environmental difference in supply chains. We use SPSS software for data analysis and P-test, F-test, and T-test for analysis.