Impact of Consumer Perception on the Demand of Organic Products

Abstract

This research investigates the relationship between consumer perception and the demand for organic products. As sustainability and health consciousness continue to shape consumer choices, understanding the factors influencing their perception becomes crucial for the organic industry. The study employs a mixed-methods approach, combining surveys and interviews to analyze consumer attitudes towards organic products. Examining factors such as perceived health benefits, environmental impact, and trust in organic certification, the research aims to unveil the drivers and barriers impacting consumer perception. Additionally, it explores the influence of marketing strategies on shaping consumer views.