Abstract

Behavioural financing is an evolving field that studies how psychological factors affect decision-making under uncertain conditions. Behavioural finance is one of the important topics for us to know about the mindset of the investors about how they make decisions, before investing in various investment avenues. A Questioners is designed through survey responses collected from 100 individual investors. Various behavioural biases exist in the existing study, four behavioural biases have been reviewed namely, overconfidence, anchoring, disposition effect and herding behaviour. This paper investigates whether behavioural biases are evident among investor risk-averse or not and which bias is most prominent among risk-averse investors.

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