Abstract
The 3D Printing (3DP) industry has been receiving increased public attention. Many companies are seeking ways to develop new means of creating and disseminating 3DP content, in order to capture new business opportunities. To date, however, the true business opportunities of 3DP have not been completely uncovered. This research explores the challenges posed in the development and deployment of 3DP, and focuses on China which is still the main manufacturing hub in the world. By means of empirical semi-structured interviews with 3DP companies in China, the current application of 3DP technology in the industry and the associated challenges are investigated. Although many companies can see the benefits of 3DP, its potential has not been delivered as promised. Several areas have been identified that could be improved further. The interviews with 3DP companies are used to learn about the gap between the 3DP technology in depth, and 3DP industrial applications which can further improve the growth of the 3DP industry.
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