Abstract
The present paper aims to investigate effects of 16 PF global factors personality (16 PF GFP) traits on individuals’ investment related perceptual biases. Data was collected from 206 subjects in India using likert5 point questionnaire and analysed performing factor analysis and regression test. Result indicated that 16 PF GFP influence positively investors’ perceptual biases. This is the only study that applied 16 PF GFP to understand investors’ perceptual biases.
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