Influence of Source Liking and Personality Traits on Perceptions of Bias and Future News Source Selection

Abstract

This study examined news selection intentions that followed judgments of story bias and the extent to which those intentions were influenced by source liking. The study also examined the extent to which two personality traits, argumentativeness and need for cognition, affected perceptions of story bias and intent to select an offending source in the future. Participants were more likely to say they would return to the source of a “biased” story if they liked and had selected the source previously than they were if the source was unknown. Individuals high in argumentativeness were less likely than those low in argumentativeness to view a story with negative information about their group as biased. Need for cognition was weakly related to intent to return to an offending source. Implications for consumption of counterattitudinal information and source selection in the current news environment are discussed.