Abstract
The price war that broke out in March in the first half of this year just ended in July. This is a knockout competition for auto companies, and companies that win the price war can take the lead in the market in the next few years. It turned out that BYD won the price war, while Great Wall Motors semi-annual performance dropped sharply. This article analyzes the strategies of BYD and Great Wall Motors in the price war and explores the various measures that new energy car companies should take in the price war. In-depth comparison of the data of the two companies, through data comparison, data analysis and event analysis, a relatively comprehensive analysis of the sales, financial and stock market transaction data of the two companies was carried out to explore the results of the price war. This article focuses on the impact of price wars on car companies and explores what strategies new energy car companies should adopt in the future.
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