Abstract
ABSTRACTThis paper examines the role of immigration politics and group consciousness in Hispanic and Asian American vote preferences in a Southern US statewide election. Using a single public opinion data set that allows for a unique, comparative study of both Latino and Asian American likely voters, I explore the development of group consciousness through immigration politics and ethnic media and test the effects of group-conscious voting (motivation to vote to support one’s ethnic community) on support for Democrats. Through this two-part multivariate analysis I identify immigration politics as central to the development of group consciousness for Latinos but not for Asian Americans, while ethnic media predict group-conscious voting for both highly heterogeneous groups. While group-conscious voting is a strong predictor of both Hispanic and Asian American support for a Democratic candidate in a statewide race, only Latinos link immigration salience to Democratic support. This research contributes to the literature on minority politics in the New South.
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