Imágenes del pasado en la cultura visual contemporánea

Abstract

The reuse of ancestral iconographies in contemporary contexts is a cultural practice with a long historical background. In architecture and the visual arts, the revival of Greco-Roman antiquity in Europe or North America, or neo-indigenism in Latin America, are examples of this. In present-day culture, it manifests itself in various forms, from reinterpretations of classical myths in advertising or comics, to the use of iconography from classical or pre-Hispanic antiquity in music or urban art. Contemporary visual artists also reinterpret the pre-Hispanic past to address current social and political issues. These retrospective borrowings not only enrich cultural expression, but also challenge dominant narratives, promote diversity and raise awareness of history and cultural identity.