Abstract
This article seeks to analyze the cultural consumption of the image of Palmas, capital of the state of Tocantins, from the institutional dissemination of images of the city published in the Instagram profile @descubraotocantins managed by the Agency for the Development of Tourism, Culture and Creative Economy of the State of Tocantins. The research was carried out based on the collection of images of the capital posted on the profile. Critical and content analysis of the images was carried out in order to propose reflections on the cultural consumption of images. The analysis pointed to a limited and often repeated selection with alternating angles, randomly selected from third parties. It can be said that the absence of image production inherent to the profile limits the diversity that the city offers and that could present tourism potential.
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