Abstract
Purpose: Reconstruction of the axiological orientations hierarchy relevant to a politician`s linguistic personality. Methodology: A quantitative content analysis in Data system Semograph of radio interviews texts corpus by the famous Russian politician Vladimir Zhirinovsky. Results: Detection of Zhirinovsky`s image of the world leading organizing principle reflecting his real political position in 2010-2012: conformity with the ruling political force prevails his pretended cardinal opposition. Practical implications: language personality description; political linguistics
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